Why Backlinks are Important for Your Website
If you stop for a moment and think, you will realize that people nowadays seem to be almost emotionally attached to the websites they visit every day. The Internet has come to be such a big thing in everyone’s lives and it has done it in such a short time span, that it is almost impossible to believe it. Nowadays, if you are not connected to the Internet, your life is not the same as the life of the vast majority of people out there: you cannot work the same way as they are, you cannot communicate the same way as they do and you cannot get the same high quality entertainment as they do.
Under these circumstances, having a business website that is actually “out there” and that provides your clients and/or customers with what they need to know about you and about your field of expertise in general becomes absolutely crucial. As a matter of fact, people have started to consider that you do not actually “exist” as a business if your online presence is not strong enough. And, in one way or another, this may be true in an era where social media and the Internet are more important than ever.
SEO and What Does It Have to Do With Your Business
SEO, or search engine optimization, is the assembly of techniques made to make a website popular on the Internet. This is the short version of what SEO is. In reality though, SEO has come to be considered an actual art that combines talent, skills, knowledge and effort and any SEO expert out there will agree with this statement.
SEO makes your website popular by fighting with the search engine algorithm until it brings your website into the first results of the searches in your niche. Why would you want your website to be there though?
If you think of your behavior on the Internet, you will understand. If you are like the vast majority of people out there, you do use search engines to look up for things you want or for things you need. That means that you enter a search term and expect that within seconds, the answer to your search to be found. In most of the cases, the first few websites that appear in the list are also the ones you need. But the truth is that you, like most of the people out there, do not go further with your search and you stick to what is given to you the first. That does not necessarily mean that there isn’t another website out there to provide you with what you need, but it just means that you did not even get the chance to see it. This precisely is why your business’ website has to be on the very first page: because it will increase the chances that it actually gets visited.
In addition to the fact that SEO pushes your website further into the page ranks, it also makes your site be actually useful for its visitors. Most likely, if someone cannot quickly find what he/she needs on a website, he/she will click the “back” button without any remorse. If your website is built badly and it does not offer the quality information people seek for, they will get out of it as soon as possible and your website’s purpose will not have been met.
Backlink: What are they and Why are they so Important
Back in the days when search engines were just beginning to take shape, most of their algorithms were quite primitive and they chose the “best” websites based on certain keywords. However, this was ridiculously easy for people to build spam websites that contained nothing else but popularly searched keywords and to make money out of this.
That is when everything chanced and backlinks were the very first change that was brought to the search engine and online reputation management “scene”. Basically, backlinks are links of your website posted on other similar websites out there. For you, a backlink does not apparently mean a lot (OK, it means that you got exposure on other websites). However, for the search engines, every good backlink is a “plus” for your site. The more “pluses” you have, the most relevant your website will be considered by the search engine. Thus, the more chances you will have to reach the first page of the search engine and consequently, you will attract more clients and/or customers towards your business (by using your site only) – a small tipp: use a good rank tracker to analyse your results.
The issue with backlinks is that many of the people out there are doing it completely wrong. Since backlinks are a mark of a website’s quality, they should be qualitative as well. That means two things: that they should be posted on websites that are actually connected in one way or another to your business (and, preferably, that they should be posted on websites that already have an authority name on the Internet) and that they should be relevant to that website’s content as well.
Finding the best websites to post links on can be difficult, especially if you have to worry about competition as well. Making sure that you “get there” first is absolutely crucial for the results the entire backlinking process will show, because you don’t want to compete with a website that offers more or less the same services as you are.
There is yet another way in which backlinks can be created and that is through social media. As blogs and social media websites arose to power, people discovered the greatness in being able to share what they like on the Internet with their friends. Every single such share is a good backlink for your website and it can sky rocket it into the page ranks. This is why a lot of SEO services will offer social media management as well.
Finding a great SEO services provider to build your website’s content and to make sure that the backlinks created are actually good for your page rank can be troublesome. In the end, backlinks lay at the basis of the modern way search engines classify websites and you will want the best specialists on this part of SEO. The best way is to stick with truly professional SEO companies out there who will promise you realistic goals instead of fabulous and almost “magical” things.